Ethyr
Ethyr uses the aesthetic of witchcraft, occultism, and astrology to communicate the soda's “mysterious” flavor to the target audience of younger millenials and elder gen Z soda drinkers. Ethyr’s launch flavor is rosemary, sage and black pepper.
Branding
Inspired by spicy cocktails and funky seltzer flavors, Ethyr incorporates unexpectedly savory ingredients into a classic cola recipe.
